Logo Brand Book

Logo Design | Branding | Typography

This brand book is for Lemon Slap, an energy drink brand. It outlines essential brand guidelines, including logo usage for print and web, clear space rules, logo integrity, colour system, typography, and mockups. It provides a cohesive framework to ensure consistent brand representation.

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustration

Design Thinking:

The journey began with a question: What if energy had a face? The lemon is transformed into a bold cartoon character with an exaggerated human expression.

Mudstone Sans Black, a bold and condensed typeface, matches the logo's punchy and energetic personality.

Logo System:

Primary logo

Black version

White version

Horizontal version