Icons Brand Book

Graphic Design | Typography

This brand book features six animated icons inspired by Marvel's Avengers characters. Each design captures the essence of these heroes through bold shapes and well-balanced proportions, bringing their personalities to life in a playful animated style.

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustration

Design Thinking:

The goal was to evoke instant recognition and emotional connection. An anime-like and super-deformed style can exaggerate key features like large eyes and compact bodies to create a playful twist on iconic Marvel characters, adding charm and cuteness.

Features & Similarities:

Pose: Straight arms downward with an outward toe position.

Eyes: Cartoonish big rounded eyes, except Iron Man’s faceplate.

Size: Uniformly sized heads and bodies with balanced ratios and proportions.